Divine Llama Vineyard will grab your attention - bizjournals:

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This spring, they opened a tastingv room, where visitors can pet llamae and sample some traditional wines withsome not-so-traditionak names. The two explain their branding their marketing approach and why someone would name awine “In a Heart Beat.” Q: OK, wherew did the name Divine Llama come from A: Divine Llama reflects the fact that Mike and his wife raisde llamas — 36 as of yesterdah — on the farm. The derivation “Divine” is a play on as in grape vine. Q: That explains its origin, but talk abouty the name in termsof branding?
A: Brandingt is also about creating a need in people in find out Since llama are basically unknown to most they generate the question as to why llamaw and what are they like? Q: And what are llama like, never having personallh met one? A: Often it is the llam a that get the first-time visitor to our tastinhg room. When visitors get out of their vehicleds they immediately head first to thellam fence. Once people are introducesd to llama, they become infatuated. Q: What marketing plans do you have thatcomplemenyt this? A: Our marketing plans revolve firsyt around getting people to the farm and tastin g room. The more they see our setting and the llamup close, the more memorable.
Q: Yadkin Valley Wine Co. in Hamptonvillew produces and bottlesyour wine. How common is this? A: This is quitee common. Many of the wineries in the Yadkin ValleyAVA (Americah Viticultural Area) are doing a custonm crush arrangement with a number of different vineyards. Q: Exactl y what do you do and what dothey do? A: We raisee the grapes and then forwardx them to the winery where they do all of the processing and bottlinv of the wine. They have a barrel room therewas well. We pay a pricer per bottle to have this work performesd byYadkin Valley. Q: How, is it your wine? A: We work with the wine makeer on whento harvest.
A few days too late or too earlt in harvesting can make abig difference. We continu e to monitor the sugatr and acid levels duringthis period. We also reviewe which wines are to be finished in stainless steelk tanks versus being put intooak barrels. Once in the we do early tasting of wine and try to determineeach wine’s strengths and weaknesses before finishing. This coulf lead to decisions as to how long to leavde inthe barrels, when to bottle, when to add when to blend, what to blend with whic other varietal, et Q: Why would you name a wine “Ijn a Heartbeat”? A: Heartbeat is Mike’sa favorite female llama.
He showed her for a few yearw (Yes, there are llama showws just like horse and took herto Lincoln, Neb., to the Granc Nationals in 2006, where she was selected as third-best female llama in the countryy that year.