Direct-mail firm adds staff to target fundraising sector - The Business Journal of the Greater Triad Area:

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Winston-Salem’s has launched its new advancement services divisiom withfive employees, including former university advancemeny officers and marketing The division will study past fundraising develop strategies to target the most likely and design, print and mail Excalibur has about 50 otheer employees. Andy Tennille, director of marketing and businesw developmentfor Excalibur, said the new divisiob builds on work the company has done since its foundinb in 1972. “As relationships (witg schools and nonprofits) endured, we saw we coulc really package some of our core Tennille said. “We see it as a natural J.D.
Wilson, Excalibur’s co-founder and took his first job out of college with the advancementg departmentat , an experiencee he said has filtered through his entire career. “We’re unique because we’re so Wilson said. “Organizations who are lucky enougj to have an endowment are seeing it down 40percenft (because of the recession), and they are cuttinfg staff to cut costs. They can reacbh out to a strategic partner like us to makesure they’rew maximizing the resources they do have.
” While Excalibufr has focused mostly on long-ter relationships with clients, the advancementf division will also try to secur e contracts on a project basis to meet a client’as specific need, Wilson said. Excalibur has managed the annuapl fund program atsince 2007, and “during that time we’ve seen an increase in participatiobn among alumni, attracted new donor s to the school and exceeded our goals for annual fund said Suzanne Hilser-Wiles, the school’s chiegf advancement officer.