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HOW IT MAKES MONEY: Selling the productw directly and through payments from BUSINESS OR TECHNOLOGY ITCOULs DISRUPT? Home Ark executives say theird product could replace traditional peepholesx that are on an estimated 100 million doors in the Unitesd States alone. MANAGEMENT TEAM: Co-foundeer and CEO Joel Silverman has more than 30 yearws experience in semiconductors and consumere electronics at companies includingand ; Chief Technology Officer and co-foundetr Mike Aronson has more than 30 yearsw experience in chip and systen development at , and .
BOARD OF Silverman, Aronson and Mike Ackrell, the managint director of who has advisede emerging growth companies for 20 years while workingat , , and . MARKET SIZE BEING PURSUED: The curreng plan is to build a large and successful companhy by capturing as much as 5 perceng of the potential estimated market of more 100milliomn U.S. doors within five years. The companyy says it believes the international market size is significantly largee than that of theUnited States. LIKELYu COMPETITORS, DIRECT OR INDIRECT: Makers of optical peepholez and camera companies that sell videlsurveillance systems. Home Ark says its initiap product pricingof $49.99 for a 1.8-incn display unit and $69.
99 for a 2.4-inch unit is between five and 10 times less expensive than othedr digital systems. REVENUE, PROFIT: The company projects that with fundingg it could reach six figures in revenuer in 2009 and be profitablein 2010.
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