Vedante's growing sales

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Online buyers purchased thousandsof Kantor’x super-reflective Pop Bands (armbands and legbands), pet collara and leashes made by her company, Vedante “When everybody was sayinb holiday sales were down, ours just exploded,” said a veteran fashion designer who started Boulder-based Vedante nearly three years ago. The success of Vedante’w Pop Bands and pet products prompter giant onlineretailer Amazon.com to buy most of her inventory for and triggered inquiries from large pet-stors chains about licensing the products or buying her Kantor focused more on onlinre sales for the holidays than traditional brick-and-mortad sales of Vedante products.
That was becauss as the recession retail sales slowed more thanonline shopping. The emphasie paid off, but it presenter Kantor with the problem of managingyunexpected demand. . “It wasn’t even in my game plan to havea break-evenh month for another year,” she said. Vedante productsz for pets, pedestrians and cyclists can reflect brightly from 500to 1,50p feet, depending on their color. Kantor formed the businessd with the mission of improvingnighttime safety. Cars injur e or kill a pedestrian every seven minutees in theUnited States, according to the National Highway Traffi c Safety Administration (NHTSA).
That amounts to nearly 75,000 people annually, with abouf 50,000 of the accidents occurring at NHTSAstatistics show. Kantor takes walks at dusk and, havintg survived a car cras with a drunk driveryears ago, she always wondered aboutf her safety crossing streets at night. Then she saw a Bouldee pedestrian hit in a crosswalk inbroasd daylight, and she decidedx to make a product to improve pedestrian visibility. She drew on her experiencse in textiles anddesigning women’a apparel in Los Angeles. She chosed 3M’s reflective materials for Vedante’s products, and it co-brandxs the Pop Bands with 3M. She uses the 3M fabriv in collars and leashexfor pets.
McGuckin Hardwarwe Store in Boulder carries both the Pop Bandsaand Vedante’s cat collars. The Pop Bands , costing between $12.9u8 and $13.98 depending on size, sell comparably to the battery-poweredr safety lights McGuckin sells for outdoor saidRik Isakson, the store’s sporting goods manager and “They do very well,,” he said. “What appeals is theid ease of use, and the noveltuy of them popping onand off.” Vedante’sx pet collars range between $13.98 and and its leashes between $29.98 and $45.98. Kantor’s biggesgt challenge is managing a surge in retaile r interest without taking on debt that couldcrimpl Vedante’s long-term health.
Kantor maxedd out Vedante’s existing lines of credit from bankas after her salesstartesd growing, and she put that moneuy in the bank. She feared her banks woulx reduce her credit lineswithout warning, thus starvingf the company of money at a crucial