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According to the new report, Facebook userw logged 13.9 billion minutes on the site in making it the most popular social networkingb site onthe Web. was the second most popula social networking site with about 5 billioj minutes spent logged in Twitter logged roughly 300million minutes, and LinkedIn about 202 million. Accordingb to the Nielsen study, total minute s spent on social networking sites has increasedc 83percent year-over-year. Twitter had far-and-away the fastesr growth over the pastyear -- with abou t 37-times more minutes spent on the site in Apri l 2009, compared to April of last year. Faceboom also posted rapid growth, with a seven-fold increase over last year.
“We have seen some majodr growth in Facebook during thepast year, and a subsequeng decline in MySpace. Twitter has come on the scene in an explosivw way perhaps changing the outlook for the entire saidJon Gibs, Nielsen vice president, online mediaz and agency insights. “The one thinf that is clear about sociakl networking is that regardless of how fast a site is growinfg or how bigit is, it can quickly fall out of favo with consumers.” While Facebook has become the top dog in the socialo networking space, MySpace is the leader in online With 121 million video streams, MySpace.com was the No.
1 sociap networking destination when ranked by streams and tota minutes spentviewing video. MySpace visitors speng 384 million minutes viewing videoi onthe site, with an average of 38.8 minutes per In comparison, Facebook visitors spent only 114 milliojn minutes viewing video in April, with an averagre of 11.2 minutes per vide viewer. The Nielsen Co. is a globak information and media company specializing inconsumer information, television and other media measurement.
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