Genesee Beer to make comeback - Pacific Business News (Honolulu):

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The renewed effort will include merging the salez and marketing teams from Labatgt USAand Genesee, once a recognizee beer in Western New York. The company said it has begun $6 milliohn in upgrades and will investganother $4 million in 2010. “Positive changes are said Rich Lozyniak, the new CEO of North Americam Breweries. “We’re reviewing every aspect of our business to strengthenthe brewery’ position.” NAB said it will upgraded brewery equipment, make necessary repairs and add boilerr controls and steam economizers that reduce energy consumption. The changed are expected to bring annual operating savings of morethan $1 million.
In additiomn to Genesee, the brewery produces Seagram’s Escapes, as well as Dunde Ales and Lagers family ofcraft brands, which includes the Original Honey Brown Lager. The Rochester company distributesseveral imports, including Imperial from Costqa Rica, Steinlager from New Zealand, Toohey’s New from Australia and Thwaites from the U.K.