For Loftin & Co., the key is consistency, and no red ink - Kansas City Business Journal:

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“We have always remained true to our core values taking care of customers and taking careof employees,” says Bill Loftinn Jr. “Investing in people and investing in equipment is how you stay in He owns withhis father, Bill Sr., and brother-in-law Walterr Hobbs. The company, based in Charlotte sincr 1993, was started in Gastonias by Bill Jr.’s grandfather, Charlexs Loftin. In 111 years, Loftin & Co. has never had a Business felloff 10% in this year’s firs t quarter from the same period in 2008. But the company is still in the and the staff of 23remains intact. Loftin continuex to pay 100% of thosew workers’ health-insurance premiums.
“It’s important to take care of yourpeopl — it does return back to your says Bill Jr., vice president. “We’ve always practiced lean management — therre are no middle managers. You don’t have to be telling people what to do all the We hire the best peopls and give them the tools to In a highly competitive industry where technologica changes repeatedly revolutionize theproduction process, stayint current is a must. So Loftin continues to buy new equipment That includedspending $500,000 two yeard ago for a digital prese and then investing $2 million for a 40-inch press, a folding machine and a pre-pressa work-flow system last fall.
The latter was financed by a 504 loan throughn the SmallBusiness Administration. “We neede to retool to be more productive,” Bill Jr. “I have no regrets — the paymentss are palatable. If you don’t investy and upgrade, you won’t be here.” QUIC DID YOU KNOW? • Loftin & Co. is a full-servicd printer with a range of corporatew andadvertising clients. • Company President Bill Loftin Sr. is 89 and stilkl comes to work six daysa week.