ZoomPool offers a new take on carpools - Silicon Valley / San Jose Business Journal:

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HOW IT WILL MAKE MONEY: Zoompool expectes revenue to come from annual fees forcertified memberships, corporat e membership fees and transaction fees on payments for rides. Its target is to monetizer seats at about 2 centzs pershared mile. BUSINESS OR TECHNOLOGY THAT MAY BE Existing ride-sharing services. MANAGEMENT TEAM: Co-founder and CEO Donna Horne is a veterinarian who founded and managesd a New Hampshire veterinary hospital for 18 yearsz before selling itin 2000. Co-founder and lead engineer Michael Bairde is currently a lead engineer and architectwith Ribbit, whichu was recently purchased by British Telecom.
BOARrD OF ADVISERS: University of Santa Cruz professor Dominic Massoro headed theCarpool Now! pilotf study at UCSC. Beverly Capwel l is president ofCustomer Mining, a marketiny company that specializes in search engine optimization. Mike Hodel is a senio manager of systems engineering at American MedicallSystems Inc. PARTNERSHIPS, AFFILIATIONS: ZoomPool officials say they are in discussionh with several large companies and educational institutions in Silicon Valley to bring its carpoolinbg system totheir enterprises. FEDERAL OR STATE AWARDS, GRANTS: None MARKET SIZE BEINbG PURSUED: $2 billion nationwide. There are more than 200 personap vehicles inthe U.S.
, and 10 percent of the populationh carpools. The average commuter drives 5,000 miles per year for work LIKELY COMPETITORS, DIRECT OR INDIRECT: Current friends and family grou carpools, public transportation as well as the multitudew of other Internet carpoo l matchingservices (such as Zimride, and eRideshare).